If you want to increase your internet traffic with banner advertisements, you may be wondering, “How can I build a web banner ad design that people will want to click on?” Web banner design is concerned with the systematic construction of excellent banner advertisements via the careful application of basic design principles. We’ve included all of the knowledge you’ll need to produce excellent web banner design in one post.
Web banner design is among the most popular kinds of promotion in today’s internet world, and it comes in a variety of styles and sizes. The goal of web banner design is to create the most clickable banner advertising feasible.
Banner advertisements are pictures that are inserted on websites to promote a product or brand and link to the advertiser’s website. Most businesses utilize them in some form or another because they are a low-cost, quantifiable, and successful way to raise brand recognition.
The internet is brimming with banner design ideas, but the fact is that you don’t have the time to sift through all of the accessible resources. That’s why we’ve done the legwork for you; all you have to do now is sit back and read this article.
The great design strives for two things which simplicity and clarity. Where it is easy for readers to catch the attention towards the conveyed message and be willing to read it. Once you chose to make a banner ad, you will inevitably want to look at some banners that others have created. However, this is where things become complex. Several internet design tools and resources are available to help you develop attractive website designs, amazing business cards, and stunning logos but what about creative banner design concepts? So, let’s get started with the steps of designing a banner.
Table of Contents
Effective banner size.
There are dozens of banner sizes that you may find but the most effective ones are few. For leaderboard the size is 728x90px, if you want half page the size will 300x600px, medium rectangle is 300x280px and the large one of rectangle is 336x280px.
Banner placing has to be perfect!
Making a purchase of space on the website for your banner placing has to be accurate. Where your ad can spontaneously grab the attention of viewers. Decide either it is going to be above-fold or close to the core page of the website.
Hierarchy is important!
Banner ad design is dependent on finding the proper balance inside each ad, so keep an eye on your hierarchy. Effective banner advertisements are meant to raise brand recognition and attract visitors to your website. They are of three main aspects.
- logo: To increase brand exposure, put your company logo. Make sure it stands out visually, but not as much as the value proposition or call to action.
- value proposition: The value proposition highlights the service/product you offer and draws attention to itself with appealing offers and prices. Consider phrases like high quality, 50% discount, or limited-time deal. This should take up the most area in your advertisement and be the first thing consumers’ eyes see.
- Call to action: The phrase or button that urges users to click is known as the call to action (or CTA). Phrases such as Learn more, Get started, and Watch Now are excellent examples. This should be the ad’s distinct focal point.
Simplicity is what we see.
An advertisement that does not have clarity in there has a lower number of views as compared to the one which is up-to-point. Viewers only lay their eyes for about 2-3 seconds which we all need to make them click but with simplicity so it is not puzzling to read.
Appropriate button usage.
Buttons, depending on the type of banner, may frequently boost your ad’s click-through rate (CTR). If you want to utilize them, insert them after your copy on the lower right side in (subtly) contrasting colors. Maintain consistency across the collection of advertising.
The reason you are seeing this point in capitals is that people’s gaze is naturally pulled to a subject contained within a frame and particularly defined. Banner advertising with a clear frame and visuals that extend to the box’s corners is more effective. If your ad is white, it’s usual practice to surround it with a 1-pixel gray border.
Do’s & don’t of text writing.
|Headline and body copy different sizes
|Use of smaller and thin fonts for every line.
|Four lines text.
|Lines exceedingly above four.
Usage of Animation.
Animated web banner advertising often outperforms traditional banner ads and may be highly useful in website banner design, but you must ensure that they do not detract from your ad’s content. Use basic animations that last no more than 15 seconds and do not loop more than three times. Make the final frame of your animation a clear call to action.
Try to stand uniquely.
You’re more likely to gain the confidence of your readers if your ad attractively merges with the sites where it’s presented. However, don’t mix it in too much. Banner advertising must always be visible and clickable.
Consistency is the key.
Your banner ad will direct visitors to a landing page that contains your offer. To avoid potential buyers becoming confused, make sure the ad fits your logo and the landing page. Your banner ad will direct visitors to a landing page that contains your offer. To avoid potential buyers becoming confused, make sure the ad fits your logo and the landing page.
Make it look urgent!
Use contrasting, bright colors to give the text a feeling of visual urgency. Banner advertisements are not always intended to be subtle.